The Art of Choosing the Right Business Valuation Model

by | Jul 27, 2023

Figuring out the right business valuation model can be difficult and time-consuming.

However, choosing the right business valuation model is essential to accurately assess the value of a business. 

Without the right model, business owners could end up with inaccurate results and make decisions based on flawed information.

What is a business valuation model?

Business valuation models are methods used to estimate the value of a business for a variety of reasons including sale value, establishing partner ownership, or tax reporting, and there are different models to choose from. 

Each model has its strengths and weaknesses, and it’s important to select the one that best fits your business. 

Asset-based approach

One of the most common business valuation models is the asset-based approach. 

This model calculates the value of a business by adding up its assets and subtracting its liabilities. It takes into account both tangible and intangible assets, such as property, equipment, patents, trademarks, customer relationships, and goodwill. 

The asset-based approach is mostly used for companies that have a lot of tangible assets, such as property or equipment. 

However, it may not be the best option for businesses that rely more on intangible assets, such as intellectual property or branding. 

Income-based approach

Another popular model is the income-based approach. 

This model looks at the future earning potential of a business and calculates its value based on its expected income. 

The income-based approach is commonly used for businesses that generate a steady stream of income through services or intellectual property such as software companies or consulting firms.

However, it may not be the best fit for businesses that are just starting or have a lot of variability in their income. 

Market-based approach

The market-based approach is another popular business valuation model. 

This model looks at the prices of similar businesses in the same industry and uses that information to determine the value of the business. 

It is useful for businesses that are in a well-established industry with a lot of comparable businesses. 

However, a market-based approach may not be the best option for businesses that are in a niche market or have unique characteristics that set them apart from their competitors. 


When making vital decisions like selling or looking for financing, make sure that you’re getting an accurate picture of your organization’s worth by selecting the right business valuation model.

In the end, the right business valuation model depends on the specific characteristics of your business. It’s important to work with a professional who has experience in business valuation to help you determine which model is best for you. 

Stop wasting time trying to figure out which approach is best. At Kreitler Financial, we work with business owners to help them achieve their financial and retirement goals. We are proud to work with clients who have achieved a great level of success and who are committed to long-term relationships. 

Let our experienced advisors guide you toward success! Start your journey today!