Understanding Growth vs. Value Investing

by | Nov 7, 2023

Value and growth refer to two popular categories of stock investing. Value investors tend to invest in companies that may be priced at a discount relative to the company’s intrinsic worth. Growth investors prefer companies that have accelerating growth with the potential for meaningful appreciation in the stock price. 

Each strategy has its merits. In this article, we distinguish between value and growth investment styles to understand why each strategy might be considered in determining the equity allocation mix of a portfolio.

Value Investing

As the name suggests, value investors search for companies that are considered to be undervalued or overlooked by the market. The strategy aims to buy companies at a discount and wait for the market to recognize the company’s intrinsic value. 

Value investing is a popular choice for investors who want to purchase well-established companies over those with higher growth potential. Investors might use some financial analysis to identify companies that have solid fundamentals and superior products in the market but may have fallen out of favor with other investors due to poor management or competition.

Growth Investing

Growth investors are generally interested in companies that are expected to have the potential to grow at a faster rate relative to other companies in the market. These investors may look for companies that have quickly grown sales and earnings or reinvest earnings back into the company to support business expansion. 

Investors in growth stocks may prioritize companies that have strong momentum in the industry. This may involve companies that are relatively new or operating in emerging industries with significant growth potential. These companies tend to have higher risk relative to others in the market, as there is always the potential for the company’s growth plans to experience setbacks that could negatively affect the stock price. 

Which Strategy is Best for You?

Ultimately, the choice between value and growth investing depends on your financial goals, risk tolerance, and investment horizon. Value investing may be suitable for those who prefer a more conservative approach to investing in companies and are willing to wait for the market to recognize the true value of the investment. In contrast, growth investing may be suitable for those who are willing to accept a higher level of risk in exchange for greater potential for expansion and price appreciation. Some investors prefer a balanced approach, combining both strategies in their portfolios. 

It is important to consider your investment goals and risk tolerance when developing your strategy. Seek the guidance of financial advisors to ensure a well-rounded investment strategy that aligns with your financial goals.

For more investment tips and financial planning advice, visit our website and read our blogs at Kreitler Financial. Learn more about our services and work with our experienced financial advisors today!